COVID-19 has been the catalyst for a digital transformation, with 59% of SMEs we surveyed saying they think many brands will be entirely online in 10 years’ time as a result of the pandemic.
A digital first approach is imperative and can start with financing for growth.
For more analysis on the state of the UAE economy since COVID-19, watch the third and final video in our series.
If you missed the first or second video, find them here: video 1, video 2